Lost & Found

World Finals - Cannes Young Lions Design, 2026



24h Brief:


Re:Wild needed a standout festival activation that drives sign-ups and social content without relying on environmental guilt.

Insight:


We have ways to find people who get lost. Wildlife doesn’t.

Idea:


Lost & Found: Lost friends get found. Lost species need us.

We created a festival meeting point that drives sign-ups while sparking conversations about how Re:Wild protects local species.