Huellas solo hay muchas

Premio Juan Mariano Mancebo - CdeC, 2026



Brief:


Design the trophy for the 2027 Juan Mariano Mancebo Award, celebrating emerging creative talent.

Insight:


In advertising, we carry the marks of those who came before us, and leave our own on those who come next.

Idea:


Huellas solo hay muchas.

We covered the trophy in thermochromic vinyl that reacts to the warmth of every touch, turning the hands of those who give, receive and celebrate the award into temporary marks on its surface. A trophy shaped by the people who make the industry what it is.