Brindemos por el mejor regalo
Grupo Heineken®, 2025
Grupo Heineken asked us to create a Christmas campaign that would cut through the noise of the busiest retail season, working across both supermarkets and hospitality spaces.
We developed the project end-to-end, shaping the concept, copy and art direction, and also directing the photoshoot to make sure everything felt consistent from the start. Built around the idea of beer as a shared gift, the key visual brought together Heineken, Amstel, Cruzcampo and El Águila in a festive still life that balanced warmth, celebration and strong brand presence.
The real challenge was getting four very different brands to live together in one Christmas story without losing what makes each one unique. From there, we carried that same idea into retail, keeping everything coherent and connected, so the four brands felt like part of the same universe, but still clearly themselves.
- somosbrunetmorales@gmail.com
- +34 620767660 - gerard
- +34 634995430 - alberto